AI Marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audiences that may impact marketing efforts.
Artificial Intelligence
Best Way to Improve Your Business
What It Is
How It Works
AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency. For many of today’s digital marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance.
How Can Help You
We at SMU use the AI to perform better Data Analysis for better performance in social media. By analyzing the performance of competitors, our AI tools give us a more precise idea of the content that really matters and works in a particular market. These tools have the ability to glean insightful marketing intelligence from your target audience so you can make data-driven decisions about how to best reach them.
We’ve spent years helping marketers understand and apply artificial intelligence, so they can increase revenue and reduce costs at their companies.
And social media marketing is one of the main areas where marketers can both skyrocket performance and efficiencies by using artificial intelligence, getting more value and engagement out of every online conversation that happens on social media channels.
The Benefits of AI in Social Media
Accelerate Revenue
Because AI learns from data, it can use data from social media audiences to accelerate revenue in a number of ways, such as:
Learn which headlines, words, and images in posts lead to the most engagement
Discover new audiences and trends based on sentiment analysis
Predict who will take action and buy more, then target them with social messages.
Reduce costs
AI can also be used to reduce costs across social media marketing activities, by making your work more efficient and automated. In fact, AI can:
Automate and scale the creation of content for social media
Automatically resize and reformat creative for different channels
Automatically target social media audiences with ads and regulate spend.
Gather Social Media Intelligence and Perform Social Listening
An AI-powered social monitoring tool or social listening tool can deliver insights from your brand’s social media profiles and audience.
This often involves using the power of AI to analyze social data at scale, understand what’s being said in them, then extracting insights based on that information.
That data, properly applied, allows AI social media monitoring tools to:
- Help you track your global brand mentions
- Find emerging consumer trends
- Find new audiences to target
- Keep tabs on brand reputation
- Monitor every social mention
- Identify promising new avenues for social media promotion.
- These actionable insights are delivered in near real-time, giving brands a leg up against the competition.
Optimize and Manage Social Media Ads
Almost any social media platform gives marketers an unprecedented ability to run paid ads to platform users based on highly granular demographic and behavioral targeting.
Leave us all your doubts
Do you want know more about how it could improve your business?